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What is a Car Wrap?

A car wrap is the automotive aftermarket practice of partially or completely covering a car, truck, SUV, van, or motorcycle with specially formulated vinyl film materials. It is the technique of applying pressure-sensitive sheets of vinyl materials, to your car's painted surfaces by hand. Car wraps are one of the fastest-growing trends in car customization.  Car wrapping is one of the newest and most innovative trends to hit the custom car world in years. The North American market alone is expected to reach $10.8 billion by 2025, up from $1.62 billion in 2015. Wrapping allows you to change the overall look of your car without a long-term commitment. Think of it as a temporary sticker that covers your entire vehicle. 

Car wraps are designed to allow you to change the look of your car without emptying your wallet for a professional paint job. Car wraps can be installed on everything from cars, trucks, and SUVs; to furniture, trailers, boats, electronics, and even walls and floors. Not only is it a cheaper and more effective way to change the color of your car, but the specially formulated pressure-sensitive film will also actually protect your expensive paint job underneath! 


Car wraps come in a wide variety of finishes, colors, and patterns. From standard gloss to satin, matte, gradient colors, chrome metallic, textured, and even color-shifting patterns and designs, there is a seemingly endless variety of custom finishes to choose from. Car wraps are essentially a temporary tattoo or decal that will change the color and finish of your truck, car, or SUV while at the same time offering enhanced protection to your vehicle's factory paint from scratches, fading, and stone chips.

 

Car wraps can be applied in such a way that the end result will look identical to its factory paint. Only a trained eye will be able to tell the difference between a painted car and a wrapped car. The primary difference between a traditional paint job and a car wrap is that car wraps are temporary allowing you to easily revert your car back to its original paint color. An added bonus is a car wrap won’t void your vehicle's original warranty or decrease your it's residual value. Car wrapping is more affordable and takes significantly less time to apply.

Car wrapping results in a protective vinyl covering over the surface of your vehicle that is 3-4 mils thick keeping your factory paint job safe from weather elements and road debris. When you are ready to revert your car back to it's factory paint job, you simply peel the wrap off the surface of your car.  Provided you use a high-quality wrap material such as those produced by 3M or Avery Dennsion, your car's factory paint will appear as it did the day you applied the wrap. Retaining your factory paint job is highly beneficial when you want to protect your car's paint to retain the residual value of your vehicle when it’s time to trade it in or sell it, or if you have a leased car.